Autumn arrives earlier than ever for Starbucks and others with pumpkin menu items
Starbucks and other companies have started to introduce pumpkin menu items earlier than ever before due to consumer demand and an anticipation of the autumn season. Starbucks recently brought back its iconic pumpkin spice latte, and similar restaurants such as Dunkin’ and Krispy Kreme have either released seasonal pumpkin items or are currently in the process of doing so. Many of these items are here to stay as consumer interest is only expected to increase. In addition to traditional fall menu items, restaurants are getting creative with limited-time menu items, such as pumpkin whoopie pies and pumpkin pecan lattes, to further drive sales.