Starbucks Celebrates 20 Years of Pumpkin Spice Latte with NFT Collectibles
Starbucks is celebrating the 20th anniversary of its iconic Pumpkin Spice Latte (PSL) by introducing four blockchain-based collectibles based on the beverage. Starbucks is partnering with digital art platform, Rare Art Labs, to mint the NFTs in the form of a limited edition set of digital collectibles known as Pumpkin Spice PALs (Pumpkin Spice Personalized Arts). These digital collectibles, which are fully customized and limited to only 2,000 pieces each, will feature unique designs from 12 different artists. The PSL NFTs will also include “secret ingredients” that fans can unlock through an app. Starbucks is offering the NFTs on a first-come, first-served basis and the purchase price is 0.12 ETH (~$272). The collectibles will also come with a physical pack of Starbucks Pumpkin Spice Latte greeting cards.